Cliniderm is a skin care line specifically designed for the Nordic climate. As popularity of the skincare line grew (and more products were added) the need for an easy to use design strategy was clear. To begin with an inventory was made and the products were divided into 5 distinct categories: Core, Age-Correct, Age-Prevent, Men, Sun & Sensitive. Each category was assigned it's own color, and when new products were added: they were easy to place. In addition to this a logical language was created for the brand: logical names and clear descriptions made the products easy to understand for both consumers and salespeople.