Cliniderm

Cliniderm

Cliniderm a skincare line specifically designed for the Nordic climate was in need of a design strategy. As popularity of the skincare line grew, and more products were added, the product line needed clear graphic boundaries and defined product segmentation. The product line was divided into 5 categories, each was assigned it's own name and color: Core, Age-Correct, Age-Prevent, Men, Sun and Sensitive. When new products were added: they were easy to place. And when new categories needed to be created, it was easy to assign them a new color.

Cliniderm

Cliniderm

Cliniderm is a skin care line specifically designed for the Nordic climate. As popularity of the skincare line grew (and more products were added) the need for an easy to use design strategy was clear. To begin with an inventory was made and the products were divided into 5 distinct categories: Core, Age-Correct, Age-Prevent, Men, Sun & Sensitive. Each category was assigned it's own color, and when new products were added: they were easy to place. In addition to this a logical language was created for the brand: logical names and clear descriptions made the products easy to understand for both consumers and salespeople.

cliniderm_logo.jpg
cliniderm_ljus.jpg
cliniderm_rosa.jpg
cliniderm.jpg
Cliniderm_dam.jpg