Rabén & Sjögren Branding
In 2008 Swedens oldest publishing house went through a strategic overhaul of its organisation. The company went from having 12 brands and imprints, to an economical 2 brands each with a distinct purpose. Norstedts would focus on the adult audience, and Rabén&Sjögren on youth and children. In order to make this fresh start, each company received a new distinct brand identity. Rabén & Sjögren received a playful identity using icons as graphic elements. Developed at Essen International.